Destination’s Dilemma – Ways to Create a Virtual Destination Experience

ONLINE 12/16/2020 14:00 - 14:50

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Renee Chu
Amelia Binti Roziman
Noriaki Koga
Hiroko Kano

The value of face-to-face interaction will not fade even in a digitalised society. But in times of crisis such as COVID-19, in the event planning world a virtual component to meetings have become necessary for safety and financial reasons. Can destinations remain viable with the advent of virtual and hybrid meetings? What measurable impact do virtual and hybrid meetings have on destinations? In this session, we will identify the dilemma many destinations face when holding hybrid events, and explore the role of destinations moving forward in the new model for meetings.


Information subject to change