Director, Marketing & Sales, Malaysia International Trade and Exhibition Centre (MITEC), Malaysia
Mala Dorasamy who reins from South Africa, joined the executive team of MITEC in 2017 and holds the portfolio of Director of Marketing and Sales with the responsibility for marketing, strategic partnerships, brand development and global sales.
A result driven professional with extensive strategic and managerial experience in Convention/Exhibition Centre venue management, nominated as a Top 40 Women in Mice in Africa for 2015, and awarded the South African Association of Conference Industry Fellowship Award.
As the previous Director of Marketing, Sales & Events at the Durban International Convention Centre she played a significant role in building the global reputation, brand and profitability of the Durban ICC.
Mala has over 33 years of experience in the MICE industry, specialising in areas including international marketing, sales growth strategies, major event & exhibition management, business development, safety and risk management, ISO implementation and management, operational management, and also specialised in handling United Nation/APEC level events.
Mala’s life philosophy is to “Be the change you want to see in the World”. “Think Global, Act Local”.