Director of MICE Division, Xiamen Municipal Bureau of Commerce
Real Practice on MICE Industry Digital Innovation Digital technology has changed us fundamentally and it is also required in MICE institutions’ future development especially in post pandemic era. Xiamen has realized its significant role and is working earnestly on the synergy of digital technology and MICE industry. By sharing two cases of Xiamens real practice,namely ‘Online CIFIT’app and ‘Xiamen MICE Industry Public Information Platform’,the presentation aims at offering more inspiration for fellow colleagues to better use digital technology to drive high quality development.