Interactive Creative Director, Ace: Daytons Direct Int’s Pte Ltd
YF Lee has over 20 years’ experience in event organisation and major event technology.
He began his career as a multimedia designer for a Singapore based e-learning centre then moved to a Japan live broadcast streaming company as a webmaster developing broadband content. Then joined a mobile app development company as an interactive UX and UI designer.
He is now an Interactive Creative Director of Ace: Daytons Direct Int’s Pte Ltd, responsible for MICEapps strategies for meetings, incentives, conferences and exhibition of its PCO and Events Technology division. Received the Best Provider award by STB after developing a strong presence at some of the largest national and Asia Pacific trade shows, medical congress and events.
As a physical events technology provider, he is also the co-founder of MICEair, and responsible for conceptualising marketing strategies for building and managing many of the current virtual/hybrid event platforms, and looks forward to venturing into the next era of hybrid events.