Director, Strategy Department, Xiamen ITG MICE Group Co., Ltd.
Ms. Rowena Cai is the Director of Strategy Department at Xiamen ITG MICE Group. She is responsible for the company’s strategy planning and management, investment cooperation, MICE destination promotion, the coordination and operation work of several national and international exhibition and conferences held in Xiamen, international meeting bidding, as well as networking with high-end resources from China P.R. and abroad. ITG MICE Group is the largest MICE company locally and has rich experiences in hosting grand events in Xiamen. It is also the owner and operator of Xiamen New Exhibition and Convention Center, the giant MICE and business complex, which will be established by 2022.
Over the past 20 years, Ms. Cai assumed the roles in the public sector. Most recently Ms. Cai served as Director of Development and Planning Division at Xiamen Municipal Bureau of Convention and Exhibition Affairs from 2012 to 2019. Since 2002, she served as Director of Liaison Division at China (Xiamen) International Investment Promotion Center from 2001 to 2012. The aforementioned roles have helped Ms. Cai not only to establish the clear vision on promoting Xiamen with X-factors of infinity as one of the top MICE destinations in China P.R., but also to cultivate an effective network from national level and international community.
Ms. Cai won Chevening Scholarship of the UK and studied MSc Management at University of Leicester from 2016 to 2017.